I love me some good marketing. I loved the promotion for Delicate Steve’s last album (which involved a hilariously fictional press release from the desk of Chuck Klosterman), and I love the way Steve Marion introduced the world to the songs that make up his upcoming release, Positive Force. On June 26, he had a committee of 11 musician friends (musiciends?) tweet links to individual tracks from the new album that had been uploaded to YouTube. Through this “Positive Force Friendship Stream,” each song got its own “premiere,” with YHT-beloved groups like Yeasayer, Ra Ra Riot, Yellow Ostrich, tUnE-yArDs, and Akron/Family joining in on the fun.
Tag Archives: Akron/Family
You know what’s fun? Getting a sneak preview of something. There’s nothing like mixing exclusivity with instant gratification. Simply deee-vine. In just a second, I’m going to pass along a not-so-sneaky trick for getting your grubby paws on new tunes before they’re released, one that doesn’t involve going around the artist’s back and finding an involuntarily leaked copy.
Here’s the totally above-board trick… if it’s feasible, go see the band whose album you’re salivating over. Not only will you probably hear how the new material sounds live, you may even walk away with the album in hand. This happened late last year at the RVA Music Festival, when the Trillions were selling advance copies of their new album (which is fantastic), and it happened again his past Saturday night when I saw Dana Buoy open for Youth Lagoon at the Rock and Roll Hotel in Washington D.C. During his set, Buoy proprietor Dana Janssen, who is also the percussionist for a group called Akron/Family, announced that even though his debut solo album Summer Bodies isn’t out yet (it won’t be until May 8), advance copies were available for purchase at the merch table.