I love me some good marketing. I loved the promotion for Delicate Steve’s last album (which involved a hilariously fictional press release from the desk of Chuck Klosterman), and I love the way Steve Marion introduced the world to the songs that make up his upcoming release, Positive Force. On June 26, he had a committee of 11 musician friends (musiciends?) tweet links to individual tracks from the new album that had been uploaded to YouTube. Through this “Positive Force Friendship Stream,” each song got its own “premiere,” with YHT-beloved groups like Yeasayer, Ra Ra Riot, Yellow Ostrich, tUnE-yArDs, and Akron/Family joining in on the fun.
You Hear That 