I started writing YHT shortly after attending SXSW in 2011. Ironically, I wasn’t there for the music. I was part of a group of coworkers who attended the event’s Interactive wing, which wrapped up just as the music festival was getting ready to start in earnest. Boy, was walking through the Austin–Bergstrom International Airport on our last day painful. While we were sauntering toward our departure gate, people holding guitar cases were walking in the other direction, bringing the “two ships passing” metaphor to life in an exceedingly unwelcome way. I wanted to be on their boat! I even tried taking mental snapshots of their faces, thinking (either optimistically or naively) that they’d soon be famous as a result of their SXSW performance(s), and I wanted to be able to say “I saw [him/her/them] at the airport at SXSW!”
I’m whining, but the truth is that the Interactive conference was incredible.