Something happened while I was writing about Unknown Mortal Orchestra yesterday — an action and reaction that, together, confirmed some of my core beliefs about the nature of peoples’ relationship with music. As I wrote, out of nowhere, my Twitter feed swelled with posts about how Daytrotter, one of my favorite sites for music on the entire world wide interweb, had decided to start charging $2 per month for access to their outstanding library of hundreds of downloadable, in-studio recording sessions. For years, these sessions had been free, an offering that seemed almost too good to be true, given the the artist selection, frequency of new sessions posted — multiple sessions are added each day — and the exceptional user experience (not to mention the insightful write-ups and the original artist illustrations, which deserve their own wing of a museum). When you consider the natural aversion to paying for something that had previously been free, you might have expected outrage and disappointment at this announcement. Nope. This was the anti-Netflix. The response on Twitter was overwhelmingly supportive, an outpouring of appreciation for a site that has helped so many people discover and enjoy new music since 2006 (two of my favorite reactions — @captainsdead tweeting, “one less pbr a month can get you a seemingly unlimited amount of awesomeness over at @daytrotter. just signed up. you should too...” and the Counting Crows adding, “$2 per month? People, WE are stealing from THEM. If music has a future, it‘s @daytrotter…”). As I bought my subscription, I had the same feeling of empowerment and civic responsibility that comes with supporting public radio, and as an added bonus, it gave me an opportunity to cast my vote for a future where people still want to pay for and support music, even if we’re not sure exactly what that future is going to look like. After I was done registering, just for fun, I checked to see if the band I was writing about had recorded a session in Daytrotter’s Rock Island, IL studio. Serendipity struck and, sure enough, Unknown Mortal Orchestra recorded a session on September 7 of this year. Some things are just meant to be. Click here to sign up for a Daytrotter membership and here to listen to Unknown Mortal Orchestra’s session if you’re already a member. And if you need an extra bit of convincing, preview UMO’s Daytrotter recording of “Boy Witch” below.
Unknown Mortal Orchestra — “Boy Witch“
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