Oh. OK, in my defense, I’m just getting back from a 4-day weekend, so it’s Monday to me.
Y’all see this?
If not, the long and the short of it is that if you agree to buy a vinyl copy of Spoon’s soon-to-be-released (8/5, to be exact) They Want My Soul album from a participating, locally-owned store, you get to take home a 10-inch record with three of the album’s songs on it. They’re calling it Vinyl Gratification. The offer went into effect this Tuesday, and I’m not sure how many each store got, but you can click here to find a participating location — they may still have copies of the above-pictured 10-inch.
I got mine at BK Music on Tuesday, and I was pleased to find that the two They Want My Soul tracks I’d heard and fallen madly for — “The Rent I Pay” and “Do You” — were both on it, but I’m even more pleased by the Vinyl Gratification idea in general. Offering perks for pre-ordering albums isn’t new, but this initiative has a wonderfully collaborative feel to it. Just read the open letter Spoon frontman Britt Daniel wrote to introduce the promotion. There’s a palpable sincerity there, and an understanding that correcting the imbalance that currently exists between the amount of music people consume and the amount of money that music-makers make will involve bringing all the stakeholders together. The fix, as it almost always does, requires us to work together.
The majority of bands obviously can’t afford to offer free 10-inch records when you pre-order their albums (pressing an LP to vinyl is an expensive undertaking to begin with), but part of the reason I love what Spoon’s doing is that the idea has a bit of the same spirit that Jack White’s recent efforts have had. I haven’t said much about Lazaretto — I’m pretty sure it’s falling into the same “I like it so much that I have no desire to write about it” category that Modern Vampires of the City occupied last year — but I will say that the ultra LP created a genuine moment.