Jason Isbell

Here We Rest

Your favorite band is playing in town, but the show is completely sold out. Fortunately, a local radio station is giving away a pair of tickets. You time your phone call just right. You dial the number… busy signal. Shit! You hurriedly dial again… Holy crap, it’s ringing… “Congratulations! You’re our ninth caller and you’re going to see [insert favorite band name here]!”

Sound familiar?

Before last week, I had never won tickets to anything. Like, ever. And even though the scenario I described above may be a little old-fashioned, winning tickets remains one of those those cliched musical experiences (like meeting an idol or catching a projectile guitar pick at the end of an encore) that everyone should have at least once, despite the fact that the interweb has dramatically changed the way ticket giveaways are conducted.

I have Charlottesville’s Starr Hill Brewery and [gulp] Facebook to thank for my very first clichéd, fist-pumping, ticket-winning moment. Last Wednesday, Starr Hill posted a video to Facebook of a mystery substance being pumped into a huge mixing tank alongside the promise that “If you can guess what style of beer it’s going to be, you could WIN A PAIR OF TICKETS to see Jason Isbell & the 400 Unit at The Jefferson Theater this Friday night!” Finally — an opportunity to combine my [cracks knuckles confidently] formidable familiarity with beer and my love of concert-going in a way that doesn’t involve fighting through a crowd to pee halfway through a headliner’s set! Alright! Two guesses later — “Wheat beer” was wrong; “Belgian IPA” was right — I earned two spots at Friday’s Isbell show, which proved to be nothing short of amazing.

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